Working Man Tackle

What we did

Visual Identity


Brand Voice & Messaging

Packaging Design


Working Man Tackle is a new outdoor brand aimed at providing affordable, high quality fishing gear for the everyday fishing enthusiast. Working Man Tackle uses Tungsten metal in their all of their products, offering a smaller, more environmentally-friendly alternative to traditional lead weights.

We were approached by Working Man Tackle to develop a brand identity and packaging system that conveys the brand's commitment to quality, affordability, and environmental responsibility.

Quotation Symbol

More Work